Prasad EFX uses Autodesk Lustre to tell the untold story “Gandhi, My Father”

Autodesk, Inc. (NASDAQ: ADSK), today announced that Prasad EFX, the leading post-production house used Autodesk’s Lustre colour grading and colour correction system for the Digital Intermediate (DI) process in the season’s latest blockbuster, “Gandhi, My Father”. A first for the industry, the film was the first Hindi feature to be scanned in 4k resolution – a pioneering effort by Prasad EFX.

Set in the early 20th century and trying to tell a story that has never been told before, Prasad EFX’s challenge was to create a look and feel that has never been attempted by the industry. However, The Autodesk Lustre has been used to great effect to achieve this in the film. The 4K scanning allowed the cinematographer to make his vision come alive on the big screen real time during the post production and colour grading process. Additionally, Lustre provided the technicians with color timing aids helping them to achieve the required effect for each sequence.

Commenting on the look of the movie, Mohan Krishnan, Head of Corporate Communications, Prasad EFX, said, “Autodesk Lustre has always helped us capture the creative thought of the film maker and to actually deliver envisioned finished product. This time too, we have been able to optimize the DI process to the fullest to create a unique look of the Gandhian era.”

Pankaj Kedia, Regional Manager for South East Asia, China and India, Autodesk’s Media & Entertainment Division, said, “Over the years DI has been adopted by the commercial film industry at a fast pace and today it has become an essential rather than an aspirational technology. Every filmmaker today is keen to create a visually appealing product and this trend has permeated also in to the new genre of film-making where the story is more focused on capturing the emotional intensity of the characters. Gandhi, My Father is a great example of this; the storyline is narrated in a powerful way by Prasad EFX using Autodesk’s Lustre digital color grading tool.”